3D Projection Mapping
3D projection mapping, also known as video mapping or simply “projection mapping”, is the art and science of using physical spaces and objects as the surface for a projection, instead of a conventional screen. The end result is a visually striking, almost “magical” effect that has to be seen to be fully experienced. Though projection mapping has been popular in Europe for years, it has only recently gained momentum in America, in part to high-visibility events including the Grammy Awards, and for big-name brands such as Coca-Cola and Volkswagen.
But what does projection mapping mean to you? If you’re reading this, you’re one step closer than most – you’ve heard about the buzz, or you saw an enormous display on the side of a building, and you wanted to learn more. Maybe you’ve even been thinking about bringing projection mapping to your own company or project! In any case, we’re excited to share our experience with you. This is a simple guide to understanding the creative and technical considerations behind projection mapping,
Projection mapping uses a combination of four factors working in unison to create the visual experience, which we refer to as CPSM.
Content (the visuals that are projected)
Projection Hardware (the equipment that is doing the projecting)
Surface (the physical space projected onto)
Mapping (the technical aspects of conforming the projection onto the surface)